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<channel>
	<title>SMS Marketing</title>
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	<link>http://whammobile.wordpress.com</link>
	<description>Mobile Marketing Revolution!</description>
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		<title>SMS Marketing</title>
		<link>http://whammobile.wordpress.com</link>
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		<item>
		<title>Short Code &#8211; 444888</title>
		<link>http://whammobile.wordpress.com/2009/10/22/short-code-444888/</link>
		<comments>http://whammobile.wordpress.com/2009/10/22/short-code-444888/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 01:23:13 +0000</pubDate>
		<dc:creator>Mobile Guru</dc:creator>
				<category><![CDATA[Short Code]]></category>

		<guid isPermaLink="false">http://whammobile.wordpress.com/?p=39</guid>
		<description><![CDATA[Short Code marketing is one of the best marketing tools in the current economy.  SMS Short Codes are only effective when utilized with a vanity code like 444888.  Vanity Codes generate a high redemption rate and are essential in radio and TV advertising.  Short Code Companies waut for these type of codes but current WHAMmobile [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whammobile.wordpress.com&amp;blog=7345169&amp;post=39&amp;subd=whammobile&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://www.whammobile.com/short-code" target="_blank">Short Code</a></strong> marketing is one of the best marketing tools in the current economy.  SMS Short Codes are only effective when utilized with a vanity code like 444888.  Vanity Codes generate a high redemption rate and are essential in radio and TV advertising.  <strong><a href="http://www.whammobile.com">Short Code Companies </a></strong>waut for these type of codes but current WHAMmobile has one of the top 5 codes in the industry.  Contact a rep today <strong><a href="http://www.whammobile.com/mobile-marketing-pricing-cost/">Short Code pricing</a></strong> starting a $69.99-$750.00.</p>
<p><a href="http://www.whammobile.com">Marketing  Companies</a> &#8211; <a href="http://www.whammobile.com/contact-sms-marketing-professionals/">Houston Based Marketing Company WHAMmobile.</a></p>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Mobile Guru</media:title>
		</media:content>
	</item>
		<item>
		<title>Text Messaging for Real Estate</title>
		<link>http://whammobile.wordpress.com/2009/04/22/text-messaging-for-real-estate/</link>
		<comments>http://whammobile.wordpress.com/2009/04/22/text-messaging-for-real-estate/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 21:58:59 +0000</pubDate>
		<dc:creator>Mobile Guru</dc:creator>
				<category><![CDATA[Real Estate Agents]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Mobile Marketing for Real Estate]]></category>
		<category><![CDATA[Short Codes]]></category>
		<category><![CDATA[SMS Marketing]]></category>
		<category><![CDATA[Text Messaging for Real Estate]]></category>

		<guid isPermaLink="false">http://whammobile.wordpress.com/?p=30</guid>
		<description><![CDATA[Text Messaging for Real Estate is a revolutionary new marketing technique Real Estate Agents are utilizing today.  The idea is simple you place a short code on all your marketing materials (Business Cards, Radio Marketing, Sign Riders, and Newspaper ads). When a homebuyer Text Messages your Keyword they receive property information directly to their Mobile [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whammobile.wordpress.com&amp;blog=7345169&amp;post=30&amp;subd=whammobile&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a title="Texting for real estate" href="http://textmessagingforrealestate.com" target="_blank">Text Messaging for Real Estate</a> is a revolutionary new marketing technique Real Estate Agents are utilizing today.  The idea is simple you place a short code on all your marketing materials (Business Cards, Radio Marketing, Sign Riders, and Newspaper ads). When a homebuyer Text Messages your Keyword they receive property information directly to their Mobile Device.</p>
<p>The real estate agent will generate the contact information in an email and on there mobile device. <a title="Mobile Marketing" href="http://www.whammobile.com" target="_self"> Mobile Marketing</a> is expanding and has now reached the Real Estate industry. Mobile Marketing Companies like WHAMmobile are the creative minds behind this great new tool. They have a new platform call WHAMagent that many Brokers and Real Estate Agent are utilizing today.  <a title="Mobile Advertising" href="http://www.whammobile.com/media.aspx" target="_self"></a></p>
<p><a title="Mobile Advertising" href="http://www.whammobile.com/media.aspx" target="_self">Mobile Advertising</a> is now mainstream and text messaging has expanded. The Nielsen Report is showing that between the ages of 12 &#8211; 44 more people are sending text messages than voice calls. The average age of the new home buyer is 35!   <a title="Text Messaging for Real Estate" href="http://www.whamagent.com" target="_self">Text Message Marketing for Real Estate</a> is a Marketing Tool Real Estate agents should be utilizing today.</p>
<p>A good starting point for Text Messaging for Real Estate is WHAMagent I Hope this article has given you good insight on the new mobile technologies and if your an agent you should start searching for a <a title="Mobile Marketing Company" href="http://www.whammobile.com/aboutus.aspx" target="_self">Mobile Marketing Company</a> today.</p>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Mobile Guru</media:title>
		</media:content>
	</item>
		<item>
		<title>Mobile Marketing with WHAMmobile</title>
		<link>http://whammobile.wordpress.com/2009/04/22/mobile-marketing-with-whammobile/</link>
		<comments>http://whammobile.wordpress.com/2009/04/22/mobile-marketing-with-whammobile/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 05:08:51 +0000</pubDate>
		<dc:creator>Mobile Guru</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://whammobile.wordpress.com/?p=27</guid>
		<description><![CDATA[Winstar Casino just started their first Mobile Marketing campaign with WHAMmobile.  Clear Channel Outdoor set up this account with Winstar and it feels like there could be some really good results in the Casino Market.  The Mobile Marketing plan is to give away free tokens for texting and in return the user will subscribe to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whammobile.wordpress.com&amp;blog=7345169&amp;post=27&amp;subd=whammobile&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Winstar Casino just started their first <a class="subPageLinks" href="http://www.whammobile.com/index.aspx">Mobile Marketing</a> campaign with WHAMmobile.  Clear Channel Outdoor set up this account with Winstar and it feels like there could be some really good results in the Casino Market.  The <a class="subPageLinks" href="http://www.whammobile.com/index.aspx">Mobile Marketing</a> plan is to give away free tokens for texting and in return the user will subscribe to their Mobile User list and will then start broadcasting within  <a title="Text Message Marketing" href="http://www.whammobile.com/TextMessageMarketing.aspx">Text Message Marketing</a> plan for the next 3 months.</p>
<p>Text: Star</p>
<p>To the <a class="subPageLinks" href="http://www.whammobile.com/ShortCodes.aspx">Short Codes</a> : 444888</p>
<p>Other great platformsWHAMmobile has launch recently is thier <a href="http://www.whamagent.com/"><span style="font-family:Calibri;color:#18418c;font-size:small;"><strong>Mobile Marketing for Realtors</strong></span> </a>application<a title="WHAMagent" href="http://www.whamagent.com"> WHAMagent. </a></p>
<p>Text: Realtor1</p>
<p>To the <a class="subPageLinks" href="http://www.whammobile.com/ShortCodes.aspx">Short Codes</a> : 444888</p>
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		<slash:comments>3</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/96f041a210595920d719c30bd1603434?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Mobile Guru</media:title>
		</media:content>
	</item>
		<item>
		<title>Mobile Marketing Leading Source Is WHAMmobile</title>
		<link>http://whammobile.wordpress.com/2009/04/13/mobile-marketing-leading-source-is-whammobile/</link>
		<comments>http://whammobile.wordpress.com/2009/04/13/mobile-marketing-leading-source-is-whammobile/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 20:19:48 +0000</pubDate>
		<dc:creator>Mobile Guru</dc:creator>
				<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[real estate text message]]></category>

		<guid isPermaLink="false">http://whammobile.wordpress.com/?p=24</guid>
		<description><![CDATA[Mobile Marketing For our customers, choosing a mobile agency to partner with is a major decision. Adding mobile to the marketing mix requires expertise in all areas of marketing, not just mobile. A well executed mobile campaign will tie in with multiple channels and requires knowledge of both new and traditional media. Mobile websites, SMS [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whammobile.wordpress.com&amp;blog=7345169&amp;post=24&amp;subd=whammobile&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><em><strong><span class="style4">Mobile Marketing</span></strong></em></p>
<p><span class="style4">For our customers, choosing a mobile agency to partner with is a major decision. Adding mobile to the marketing mix requires expertise in all areas of marketing, not just mobile. A well executed mobile campaign will tie in with multiple channels and requires knowledge of both new and traditional media. Mobile websites, SMS promotions, proximity-based tools, mobile games, phone apps, mobile social media, mobile ad placement; the mobile landscape is complex and ever-changing. WHAMmobile has the experience and knowledge to help any company get more out of its marketing budget by incorporating mobile into its interactive marketing mix.</span></p>
<p><span class="style4">WHAMmobile has helped some of the largest brands and media companies in the U.S. get mobilized. By offering a full suite of interactive agency functions, including web design (dotmobi and dotcom), search engine management and optimization, web advertising, advergaming, and more, WHAMmobile is able to deliver the highest quality mobile services in a fully integrated context. Many of WHAMmobile&#8217;s mobile clients ultimately come to rely on WHAMmobile for a variety of interactive services, not just mobile. Companies like Clear Channel Outdoor, Prudential Financial, Iris, Brinker Restaurants, Sony Ericsson, and many others have chosen WHAMmobile for mobile and interactive services based on a proven track record of increasing marketing ROI and brand equity. As you can see, our <a href="http://www.whammobile.com/clientlist.aspx">client list</a> is second to none and our clients know neither is our service.</span></p>
<p class="style4">Want to see what WHAMmobile can do for you? <a href="mailto:contact@whammobile.com">E-mail us</a> with your case scenario and we&#8217;ll deliver you a customized response.</p>
<p><span class="style4">Our experts will work with you to develop a comprehensive program to impact your customers, break through their defenses and drive them to action. From whiteboarding to implementation &#8211; we will make sure you get the results you need.</span></p>
<p><span class="style4">Faced with the clutter of today&#8217;s marketplace it is imperative to take advantage of the benefits of direct interaction with your consumers through their mobile devices. An interactive strategy without mobile fails to connect with the most interactive consumers. Radio, web, social media, televisions, in-store promotions, and outdoor ads are all strengthened in conjunctions with mobile. We will help you determine the best way to most effectively reach your audiences and can help develop and place all the integrated content. You will not find a better partner for your interactive marketing than WHAMmobile. <a href="mailto:contact@whammobile.com">Contact us</a> right away!</span></p>
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		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/96f041a210595920d719c30bd1603434?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Mobile Guru</media:title>
		</media:content>
	</item>
		<item>
		<title>DYNAMO MOBILE MARKETING w/Clear Channel</title>
		<link>http://whammobile.wordpress.com/2009/04/13/dynamo-mobile-marketing-wclear-channel/</link>
		<comments>http://whammobile.wordpress.com/2009/04/13/dynamo-mobile-marketing-wclear-channel/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 20:11:03 +0000</pubDate>
		<dc:creator>Mobile Guru</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile solutions]]></category>
		<category><![CDATA[text message marketing]]></category>

		<guid isPermaLink="false">http://whammobile.wordpress.com/?p=19</guid>
		<description><![CDATA[The Dynamo Campaign consist of 72 Posters, 8 Bulletins and a Mobile Component connected to each piece of marketing material.  How does it work? It is simple.  The user will send a text message to a Short Code.  It is the same Text Message Marketing that American Idol, ESPN, and other successful businesses have used. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whammobile.wordpress.com&amp;blog=7345169&amp;post=19&amp;subd=whammobile&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><!--[if gte mso 9]&gt;  Normal 0     false false false  EN-US X-NONE X-NONE              MicrosoftInternetExplorer4              &lt;![endif]--><!--[if gte mso 9]&gt;                                                                                                                                            &lt;![endif]--> <!--[if gte mso 9]&gt;  Normal 0       false false false  EN-US X-NONE X-NONE              MicrosoftInternetExplorer4              &lt;![endif]--><!--[if gte mso 9]&gt;                                                                                                                                            &lt;![endif]--></p>
<p class="MsoNormal" style="line-height:14.55pt;"><span style="font-size:9.5pt;font-family:&quot;color:#333333;">The Dynamo Campaign consist of 72 Posters, 8 Bulletins and a Mobile Component connected to each piece of marketing material.  How does it work? It is simple.  The user will send a text message to a Short Code.  It is the same Text Message Marketing that American Idol, ESPN, and other successful businesses have used.</span></p>
<p>English Version:</p>
<p class="MsoNormal" style="line-height:14.55pt;"><span style="font-size:9.5pt;font-family:&quot;color:#333333;">Text: Orange<br />
To: 444888<br />
To Win Dynamo Tickets!</span></p>
<p class="MsoNormal" style="line-height:14.55pt;"><span style="font-size:9.5pt;font-family:&quot;color:#333333;"> </span></p>
<p class="MsoNormal" style="line-height:14.55pt;"><span style="font-size:9.5pt;font-family:&quot;color:#333333;">Spanish Version:</span></p>
<p class="MsoNormal" style="line-height:14.55pt;"><span style="font-size:9.5pt;font-family:&quot;color:#333333;">Text: Naranja</span></p>
<p class="MsoNormal" style="line-height:14.55pt;"><span style="font-size:9.5pt;font-family:&quot;color:#333333;">To: 444888</span></p>
<p class="MsoNormal" style="line-height:14.55pt;"><span style="font-size:9.5pt;font-family:&quot;color:#333333;"><br />
The great benefit to mobile marketing happens when a user subscribes to the service then the client can send a text message informing the user about promos and upcoming events.  In the first two weeks, Dynamo has subscribed over 150 people.  In two months, Dynamo is projected to have over 1000 subscribers.  Campaigns can include Mobile Web Pages, Broadcasts, Real Time Notifications, or a simple text message.  The Dynamo campaign includes both simple text and Mobile Web Pages with the team schedule, event list and a link to purchase tickets from your phone.   Plus, all this information is available in both English and Spanish (Dynamo has a large Hispanic following).  WHAMmobile can provide all your clients&#8217; mobile needs with their tools and expertise.</span></p>
<p>For all Clear Channel Outdoor Sales/Marketing teams, try it now and you could win an iPhone from WHAMmobile!</p>
<p>Text: AE<br />
To: 444888</p>
<p><span style="font-size:9.5pt;font-family:&quot;color:#333333;">To Win A iPhone or Blackberry</span></p>
<p class="MsoNormal" style="line-height:14.55pt;"><span style="font-size:9.5pt;font-family:&quot;color:#333333;"><br />
<!--[endif]--></span></p>
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			<media:title type="html">Mobile Guru</media:title>
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		<title>Mobile Marketing Clear Channel &amp; WHAMmobile</title>
		<link>http://whammobile.wordpress.com/2009/04/13/mobile-marketing-clear-channel-whammobile/</link>
		<comments>http://whammobile.wordpress.com/2009/04/13/mobile-marketing-clear-channel-whammobile/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 20:00:58 +0000</pubDate>
		<dc:creator>Mobile Guru</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[text message marketing]]></category>

		<guid isPermaLink="false">http://whammobile.wordpress.com/?p=13</guid>
		<description><![CDATA[Awesome Technology!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whammobile.wordpress.com&amp;blog=7345169&amp;post=13&amp;subd=whammobile&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div class="headline">WHAMmobile Impacts OOH Signage</div>
<div class="subhead">Passersby can text OOH campaigns and real-estate listings to find more information.</div>
<div class="byline">(01-27-2009)</div>
<p><span style="font-family:tahoma,Verdana,Arial,sans-serif;font-style:normal;font-variant:normal;font-weight:normal;font-size:10pt;line-height:normal;"></p>
<div class="story">
<p>WHAMmobile, a Houston-based, mobile-marketing and technology firm, is working with Clear Channel Outdoor to add an interactive mobile component to OOH campaigns.</p>
<p>Whammobile’s outdoor-advertising system integrates a keyword and short code to billboard campaigns, which allow consumers to text for additional product information. Clients can measure ROI from reports that reveal the number of consumers who sent text messages from the campaign.</p>
<p>Clear Channel Outdoor piloted the program in Boston, Houston and Dallas with such companies as Cirque du Soleil, Firestone, Incredible Pizza Co. and Texas Christian University. The campaigns promoted job opportunities, coupon offerings, educational advancement and events.</p>
<p>Clients receive reports that provide real-time statistics and inquiries’ contact details. This information allows clients to engage prospects with personalized communication about products and services.</p>
<p>Two other Whammobile clients, Lowen Corp. and Lowen Sign Co., are two sister companies that specialize in large-format signage and real-estate signs respectively. They added a mobile component to their real-estate signage and fleet graphics that adds tracking and ROI measurement to clients’ displays and shipping-fleet ads.</p>
<p>Lowen Sign Co. has integrated WHAMmobile’s real-estate product service into their signage. Realtors connect with wireless subscribers, who can text the code printed on the real-estate signs and view the home’s features, in text and in images. They can also link to other listings. Also, realtors receive real-time statistics and contact information.</p></div>
<p></span></p>
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		<title>Prudential California Real Estate</title>
		<link>http://whammobile.wordpress.com/2009/04/13/prudential-california-real-estate/</link>
		<comments>http://whammobile.wordpress.com/2009/04/13/prudential-california-real-estate/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 19:57:38 +0000</pubDate>
		<dc:creator>Mobile Guru</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[mobile advertising]]></category>
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		<category><![CDATA[real estate text message]]></category>
		<category><![CDATA[text message real estate]]></category>

		<guid isPermaLink="false">http://whammobile.wordpress.com/?p=11</guid>
		<description><![CDATA[Prudential California Realty Utilizes WHAMmobile to Streamline Communications with Buyers RISMEDIA, July 14, 2008-WHAMmobile, a Houston-based mobile marketing and technology firm, announced that Prudential California Realty has begun using its mobile real estate listings offering to simplify the shopping process for home buyers. This real estate listings platform, says the company, will allow home buyers [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whammobile.wordpress.com&amp;blog=7345169&amp;post=11&amp;subd=whammobile&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div id="single-post-title">
<h2>Prudential California Realty Utilizes WHAMmobile to Streamline Communications with Buyers</h2>
</div>
<p><!-- Single post title end -->RISMEDIA, July 14, 2008-WHAMmobile, a Houston-based mobile marketing and technology firm, announced that Prudential California Realty has begun using its mobile real estate listings offering to simplify the shopping process for home buyers.</p>
<p>This real estate listings platform, says the company, will allow home buyers to receive property information instantly to their cell phones by texting a unique message to a designated destination. The code and message is displayed on the home’s yard sign rider and eliminates the hassle of getting out of the car to retrieve a traditional “Take Me” flyer.</p>
<p>“With the popularity of text messaging growing every day, we wanted to give our prospective buyers the opportunity to use wireless communication to obtain instant access to our home listings,” Steve Rodgers, president and CEO, Prudential California Realty-Southern California and Central Coast. “By using WHAMmobile, we not only streamline the communication between our agents and buyers but also increase the visibility of our sellers’ homes, which is key in today’s buyers market.”</p>
<p>With WHAMmobile’s mobile real estate listings, prospective home buyers will receive basic information about Prudential California’s properties including property data, photos, maps, and contact request options right to their mobile phone. Agents receive contact information from the prospective buyer and can follow up at their convenience. The next release of the service, planned for summer 2008, will include features to schedule showings, deliver e-flyers, navigate to other listings, and more.</p>
<p>“Prudential California is an innovative company that embraces the fastest growing technology tools available, so we were pleased they saw the value in real estate mobile marketing,” said Jeff Lerner, executive vice president of WHAMmobile. “Both home buyers and agents will benefit from WHAMmobile’s real estate offering. Prudential California’s prospects can obtain and store information about their favorite homes, and it will eliminate the time and money agents spend on creating and distributing “Take Me” flyers.”</p>
<p>Prudential California is currently using WHAMmobile’s real estate offering throughout Southern California and the Central Coast.</p>
<p>For more information, visit <a href="http://www.whammobile.com/" target="_blank">www.whammobile.com</a>.</p>
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		<title>Mobile Marketing World</title>
		<link>http://whammobile.wordpress.com/2009/04/13/mobile-marketing-world/</link>
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		<pubDate>Mon, 13 Apr 2009 19:52:32 +0000</pubDate>
		<dc:creator>Mobile Guru</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
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		<guid isPermaLink="false">http://whammobile.wordpress.com/?p=9</guid>
		<description><![CDATA[A chance meeting over barbecue has turned into a $1.2 million contract for WHAMmobile. While at the Houston Livestock Show and Rodeo’s barbecue cook-off last year, WHAMmobile President and CEO Matt Whitney met Clear Channel Outdoor’s Mike Reed, marketing manager for Houston, and cooked up a deal that is putting Houstonians’ fingers to work via [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whammobile.wordpress.com&amp;blog=7345169&amp;post=9&amp;subd=whammobile&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div id="storycontent">
<p>A chance meeting over barbecue has turned into a $1.2 million contract for WHAMmobile.</p>
<p>While at the Houston Livestock Show and Rodeo’s barbecue cook-off last year, WHAMmobile President and CEO Matt Whitney met Clear Channel Outdoor’s Mike Reed, marketing manager for Houston, and cooked up a deal that is putting Houstonians’ fingers to work via mobile texting features on area billboards.</p>
<p>If all of Clear Channel’s 38 markets sign on, the deal could mean as much as $1.2 million for WHAMmobile over the contract’s two-year period, Whitney says. The Houston-based company is also the exclusive mobile provider for Clear Channel Outdoor and is already involved in six Clear Channel markets.</p>
<p>WHAMmobile uses the text number 555999 on campaigns. Customers can text a certain word to the number and receive messages, coupons and other information. There is also an opt-in database that companies can use to continually make contact with customers.</p>
<p>Jeremy Konko, chief operating officer and founder of qtags, another Houston messaging service, says qtags has done billboard campaigns in the past, but has not found them as effective as other forms of advertising. He warns that texting on billboards could run into some hurdles.</p>
<p>“There is a lot of legislation with regard to not allowing people to text while driving,” he says. “It will become an issue for companies because if someone gets into an accident and it can be traced back that the person was texting a certain advertisement at the time, it could lead to a lawsuit.”</p>
<p>Konko also says certain billboards could be out of reach for customers zooming past at a high speed.</p>
<p>But while WHAMmobile and Clear Channel are ironing out the bugs, two local companies have found success with billboard texting campaigns.</p>
<p>The Incredible Pizza Co. in Conroe has been using the service for a year, and has increased buys to its outdoor and mobile campaigns as a result of customer response, Whitney says. Incredible Pizza is also planning to use the outdoor campaign in its San Antonio market.</p>
<p>Meanwhile, Tampa, Fla.-based Merlin Law Group, which came into the Houston market after Hurricane Ike, is using the texting features to help Houstonians with insurance claims. Whitney says in the first 120 days of the billboard campaign, Merlin had 150 prospects contact the firm for service.</p>
<p><span class="bl_key">&lt;!&#8211; ckey=&#8221;571D0FE8&#8243; &#8211;&gt;</span></div>
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